Sago Mini is an award-winning company devoted to play. With three subscription services and over 10 million monthly active users, Sago Mini creates apps that seed imagination, grow wonder, and bring thoughtful design to life for preschoolers and parents worldwide. Proudly Canadian, Sago Mini is a subsidiary of Spin Master, a leading global children’s entertainment company. Along with sister studios Toca Boca and Originator, Sago Mini is part of the Piknik bundle – a collection of the world’s best apps for kids in one subscription.
 

About the Role

Sago Mini is seeking a User Researcher to lead all child and parent-focused research for all Piknik apps. You will work closely with our research coordinator/facilitator, Play Designers, UX Designers, and Product Managers to ensure they fully understand our audience and consumers of our products. You will obtain consistent feedback from both parents and kids via qualitative interviews, observational playtesting sessions, surveys, and other research methods. You will also take initiative and define the “how” and “when” for research across the Piknik suite of apps, ensuring we are testing high-impact features early and often.

This job is for a 12-month mat leave cover with the possibility of extension to up to 18 months.

The anticipated salary range for this role is $85,000 to $95,000 per annum. The salary offered to a successful candidate will be dependent on several factors that may include but are not limited to years of experience within the job, years of experience within the required industry, education, etc.

This job posting is tied to an open vacancy.
 

You’ll thrive in this role if you…

• Have a passion for working with kids and families
• Have a strong research background/understanding of child development
• Can work collaboratively with different stakeholders, such as Play Designers, UX Designers, Product Managers, etc.
• Can summarize findings into digestible and reasonable insights and recommendations
• Eager to learn new things and take initiative

What You’ll Be Doing

• You will be the sole User Researcher on the Sago Mini team, managing several projects on your own.
• Find innovative ways to recruit both new users and existing users to participate in online and in-person playtesting sessions (ages 2-8)
• Conduct semi-structured interviews with parents
• Design surveys to send to Piknik subscribers
• Analyze qualitative and quantitative data from interviews/surveys/playtesting
• Explore using different research methodologies to understand our audience and consumers
• Create multimedia presentations that include actionable insights, suggestions, and recommendations translated into easily accessible information
• Share findings with relevant stakeholders and to the wider company

Qualifications and Skills

• 3-5 years of experience in testing/playtesting with kids and families
• Strong research background in child development
• Passionate about creating positive, educational experiences for children
• Personable, welcoming, and friendly
• Empathy and a desire for a strong understanding of your users
• Great at gathering information from many stakeholders and filtering to achieve the best solutions
• Great storytelling skills for presenting information
• Empathy and a desire for a strong understanding of your users
• Takes initiative
• Fast learner

About the Process

• You’ll get an email response confirming we’ve received your application, and we’ll let you know within a few weeks if we’d like to schedule a follow-up.
• If you’re moving ahead, we’ll book a call to learn more about your experience.
• If that goes well, we’ll book an interview with you and the hiring team to dive deeper.
• The final stage of the process will be a ‘meet and greet’ with a few more members of the team prior to us making a decision.

We welcome and encourage applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process.

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Based in Toronto, Sago Sago Toys is a subsidiary of Spin Master Limited a leading global children’s entertainment company that creates, designs and manufactures a diversified portfolio of innovative toys, games, products and entertainment properties.

We hire humble and collaborative people who care about doing great work. Sago Mini is an equal opportunity employer. We value diversity at our company.