Educator Engagement Lead

Sago Mini is an award-winning company devoted to play. With three subscription services and over 10 million monthly active users, Sago Mini creates apps that seed imagination, grow wonder, and bring thoughtful design to life for preschoolers and parents worldwide. Proudly Canadian, Sago Mini is a subsidiary of Spin Master, a leading global children’s entertainment company. Along with sister studios Toca Boca and Originator, Sago Mini is part of the Piknik bundle – a collection of the world’s best apps for kids in one subscription. 

About the Role

Superfonik is looking for an experienced community builder, educator, and literacy advocate to lead outreach and engagement efforts with our core audience: K-3 Educators, Parents, Librarians, and Literacy Specialists.

You will drive grassroots adoption and establish Superfonik as a trusted resource for parents and teachers to use in and out of the classroom. You will be instrumental in nurturing a vibrant community rooted in building a shared love of reading, stories, and books. 

This is a remote, US-based contract position. You must be legally eligible to work in the United States. 

This is a part-time contract position. It will be for three months to start and approximately 15-20 hours per week. There may be potential for extension. 

You’ll thrive in this role if you…

• Light up when you’re out talking to people and building community - online, or in-person.
• Are a natural storyteller who can get an audience inspired and excited. 
• Believe that reading can (and should!) feel joyful, playful, and full of curiosity for every child. 
• Get excited about gathering feedback, spotting patterns, and championing the needs of users to product teams.
• Love representing a mission-driven product and aren’t afraid to jump into conferences, community spaces, and lively discussions. 

What You’ll Be Doing

• Create and maintain a vibrant, engaged digital and in-person community of K-3 stakeholders who champion Superfonik.
• Develop and implement outreach programs, webinars, and school-based initiatives to increase awareness and adoption.
• Establish and grow partnerships with key organizations, literacy organizations, educator groups, and parent associations focused on K-3 reading.
• Represent Superfonik at educational conferences, literacy events, and within relevant online educator and parent communities.
• Collaborate closely with the Product, Research, and Marketing teams to gather critical user feedback, articulate the needs of our community, and inform the future development of Superfonik features and resources.
• Develop and curate community-focused resources (FAQs, guides, short videos) that help users understand how to get the most out of Superfonik.

Qualifications and Skills

• 5+ years of experience in community management, education marketing, educator outreach, or a related role.
• Direct experience in K-3 literacy instruction, curriculum development, or a strong professional background demonstrating a deep understanding of the Science of Reading. 
• Proven success in establishing and scaling an engaged community, digital network, or successful ambassador/influencer program.
• An established professional network within the US K-3 educator, literacy specialist, or parent advocacy communities is a significant advantage.
• Exceptional verbal, written, and presentation skills, with the ability to translate educational research into accessible, compelling content for diverse audiences (teachers, parents, administrators).
• A genuine passion for foundational literacy, child development, and the unique intersection of research-based instruction and digital, playful learning.

Nice to Haves

• Familiarity with software development - ability to speak the language between technology and education.

About the Process

• You’ll get an email response confirming we’ve received your application, and we’ll let you know within a few weeks if we’d like to schedule a follow-up.
• If you’re moving ahead, we’ll book a call to learn more about your experience. 
• If that goes well, we’ll send you a short homework assignment to get a better feel for your skillset. 
• If the assignment goes well, we’ll book an interview with you and the hiring team to dive deeper prior to making a final call.

We welcome and encourage applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process.  

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Based in Toronto, Sago Sago Toys is a subsidiary of Spin Master Limited a leading global children’s entertainment company that creates, designs and manufactures a diversified portfolio of innovative toys, games, products and entertainment properties. We hire humble and collaborative people who care about doing great work. Sago Mini is an equal opportunity employer. We value diversity at our company.