Lylli, part of Spin Master, is building the world’s first storytelling platform — reinventing how children experience stories in a digital world. By merging cutting-edge technology with captivating narratives, Lylli transforms reading into an immersive, joyful experience that fosters cognitive growth and inspires a lifelong love of books. In partnership with leading publishers, authors, and creators, Lylli unlocks unlimited access to thousands of titles — from timeless classics like Alfie Atkins and Peter-No-Tail to global sensations like Paw Patrol.

About the Role

Lylli Studio is seeking an experienced Editorial & Creation Lead with a deep passion for children’s storytelling across picture books, chapter books, comics/graphic novels, and nonfiction for ages 2–12. Lylli is an innovative app that brings thousands of children’s books to life by creating a captivating experience that promotes children’s cognitive development, establishes reading habits, and invites them into a life as readers. Lylli’s mission is to make reading fun and engaging with interactive books that can enhance storytelling and make these stories accessible everywhere.

This role blends traditional editorial leadership with platform-scale creation and AI-enabled workflows. You will oversee content/book development while also defining the creative systems, standards, and frameworks that allow thousands of creators - human and AI-assisted - to produce high-quality stories.

You will act as the guardian of storytelling quality, particularly for stories created from or in collaboration with existing IPs, ensuring consistency, brand alignment, and child suitability.

Your mission is to build a scalable editorial and creative system where original stories and IP-based content can be created efficiently using new technology - while consistently meeting a high narrative, educational and ethical bar in a fast paced environment.

What You'll be Doing

• Own the editorial roadmap and provide final editorial approval for all published content
• Define storytelling formats, age levels, themes, tone, and narrative structures across formats
• Lead and oversee production and concept development of stories created in key partnerships with existing or licensed IPs
• Set up scalable and efficient creative processes for creating book concepts from scratch or based on episodes and/or toys with Lylli team
• Coach and lead creators involved in projects
• Provide structured feedback loops to improve storytelling quality at scale and translate user data and platform insights into creative and editorial improvements
• Identify trends and new content opportunities through both traditional and non-traditional channels (e.g. creators, platforms, social media, emerging talent)
• Collaborate closely with Product/Offering, Marketing and Leadership team

Qualifications and Skills

• Experience editing children’s literature or storytelling content
• Strong editorial vision and understanding of the children’s literature and digital content market
• Experience working with or developing content around existing or new IPs
• Comfort balancing creative with scalability and systems thinking
• Data-curious and excited about AI as a creative collaborator, not a replacement
• Strong project management skills and ability to manage multiple workstreams

Relevant Background

• Worked within the digital space around kids storytelling (books, games, video)
• Children’s book publishing (print or digital)
• Editorial or narrative leadership roles in content platforms or within publishing
• Kids entertainment media, games, animation, or edtech
• Experience building storytelling concepts, worlds, or franchises
• Exposure to AI-supported creative tools or platform-based content creation

The anticipated pay range for candidates who will work in Toronto is $85,000 to $100,000 Per Annum. The offered pay to a successful candidate will be dependent on several factors that may include but are not limited to years of experience within the job, years of experience within the required industry, education, etc. Spin Master Inc. is a multi-state employer, and this salary range may not reflect positions that work only in other states.

This job posting is tied to an open vacancy.
 

We welcome and encourage applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process.

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Lylli and Sago Sago Toys are subsidiaries of Spin Master Limited a leading global children’s entertainment company that creates, designs and manufactures a diversified portfolio of innovative toys, games, products and entertainment properties. We hire humble and collaborative people who care about doing great work. Sago Mini is an equal opportunity employer. We value diversity at our company.