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Business Analyst

Sago Mini is an award-winning publisher of preschooler apps and toys worldwide. Supported by a team of artists, designers, developers, product managers, thinkers, and doers who are devoted to play. With over 60 million downloads, three subscription services, 35+ apps, and a line of physical toys, Sago Mini brings thoughtful design to life for kids and parents worldwide.


About You

You are a detail-oriented and organized individual who’s obsessed with translating data into meaningful insights. You thrive in a collaborative environment, and are excited to work with stakeholders from various disciplines. You are solutions oriented, and have the ability to break down complex topics into concepts that are easily understood. You have a knack for seeing patterns and connecting themes, and use those skills to uncover areas of improvement for our business. Your colleagues appreciate your ability to connect the dots, your lack of ego, and your ‘hands on’ approach to getting things done.

About the Role

Sago Mini is seeking a Senior Business Analyst to help our teams make smarter, more informed decisions around major initiatives. This candidate will be responsible for translating data from a number of sources and teams into insights that power our product and marketing teams, as well as informing business objectives and areas of opportunity to drive growth at Sago Mini.

This is a full-time position, suitable for candidates with 3-5 years of relevant experience.


What You'll Be Doing

  • Work closely with growth and product teams to develop reporting and analyses that will guide them to action.
  • Contribute to future product strategy through data-driven insights and macro trends.
  • Assess the impact of product pricing, marketing campaign performance, and paid user acquisition; Communicate data-driven insights and recommendations to key team members.
  • Develop and refine revenue models for financial planning and budgeting purposes and prepare analysis for financial commentary.
  • Build lasting solutions to surface critical data and performance metrics.

Qualifications and Skills

  • Degree in commerce, economics, accounting, finance, or a related field.
  • 3-5 years of professional experience in a directly related field. 
  • Ability to analyze and model complex data sets; knowledge of tools such as SQL is required.
  • Strong data modelling, predictive modelling, and analytical techniques. 
  • Experience working in direct-to-consumer companies.
  • Experience working with data sets from paid digital advertising campaigns. 
  • Strong communication and presentation skills, exceptional attention to detail.

Nice to Haves

  • In-depth understanding of subscription-based products or services.
  • Experience working with data visualization tools (e.g. Looker, Google Data Studio, Tableau). 
  • Basic proficiency in Python.


About the Process

  • You'll get an email response confirming we've received your application, and we'll let you know within a few days if we'd like to schedule a follow-up.
  • If you're moving ahead, we'll book a call to learn more about your experience in a first round interview.
  • If the fit is there and your skills and competencies align with the role, you will move onto a second interview with the hiring manager.
  • If this goes well, you will complete a short role-related exercise for submission.
  • You will meet the hiring manager to review your thoughts around that exercise.
  • If all goes well, you will have a final interview with key players within the business who, if you are selected, you will work very closely with in your new role. 


Based in Toronto, Sago Mini is a subsidiary of Toca Boca, the No. 1 mobile-first kids brand in the App Store. Both companies are part of Spin Master Corp., a global children’s entertainment company that creates, designs and manufactures a diversified portfolio of innovative toys, games, products and entertainment properties. We hire humble, collaborative, and ambitious people who care about doing great work. Sago Mini is an equal opportunity employer. We value diversity at our company.

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